Skip to content

Tony Collins - They'll never read that: how to make mistakes in publishing

Sarah Grace Publishing

ISBN 978 1 912863 98 3

253 pages 

Price £9.99

Books continue to pour out of publishers all over the world. Millions of words printed with the intention of gaining our attention, informing, sparking our imagination, and prodding us into action.

Praise God for good books and all those who write them. My life, faith and ministry have been immeasurably enriched by these books over the years.

This book takes us behind the scenes for publishing to see what goes into deciding which books are to be published. Tony Collins has written a lively and informative account of his life in commissioning, editing, publishing, and marketing books. The author has worked for most of the big players who publish Christian books and has a stellar list of authors whose books he has helped to see the light of day.

This book describes the shaping of an instinct for what books will work. The author describes a number of triumphs, including the publication of the NIV Bible in an Anglicized edition. He also writes about the ones that got away, the risks sometimes taken with a new author, and the books that bomb!

This is a refreshingly honest book that paints a picture of a creative industry that feeds the reading public with a regular diet of good material. It reminded me of the need to pray for those in Christian publishing; they have the great responsibility of choosing books that shape the views and tastes of the Christian public. 

The book also provides an interesting insight into how God directs a person in their life and career. This book reminds us that it is often a mixture of hints and nudges, being in the right place at the right time, and by God’s grace following your nose!

John Woods is a writer and Bible teacher based in West Sussex. He is Director of Training at the School of Preachers in Riga, Latvia

Get more inspiring reading

To find back issues of the INSPIRE mini-mag - seasonal and themed issues - go to