So Everyone Can Hear - Communicating Church in a Digital Culture - Mark Crosby
The world is changing – fast. And if the Church is to share God’s message powerfully, effectively and in a way that sees lives changed, it needs to give time, prayer and thought to getting better at communication.
This is at the heart of Mark Crosby’s punchy and colourful book, geared to provide not just food for thought but practical steps to help every church raise the bar in its communications. As Director of Communications for Vineyard Churches UK & Ireland, who also trains churches in Europe and the USA as part of Vineyard International, Mark knows his stuff.
And it is the distilled wisdom of 20+ years experience, the insights and tips of countless other communicators and leaders who Mark has met and talked to over that time, plus the smart analysis of current digital trends, social media and how our society is connecting with one another, that gives this book added value.
Yes, there is sensible advice on understanding your vision and values, good planning, intentional communication that understands who you are talking to, and lots of practical ideas on engagement and letting Christ-directed lives speak to people in our communities.
But there are also regular challenges that ask questions of our spiritual growth, question our motives and gently encourage us to reject the good in favour of the best.
The book includes checklists and plenty of spare pages for your own notes. And it fully recognises that it can never be the final word on the task of connecting people with the living God in a world accelerating into an ever-changing digital future. But it’s a very valuable starting point – a must for any church leader, communicator, youth worker or evangelist passionate to reach a desperate world.
- Russ Bravo is Editor of Inspire, and has worked as a journalist and editor in newspapers, magazines, websites, podcasts, social media, TV and radio over more than 35 years
- You can order this book from CPO here