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'Disability is ability, not disabling' says Christian digital entrepreneur

Duncan Williams catches up with visually impaired Christian Chibuike Miracle Maduforo, whose genius for all thinks digital appropriately suits his miraculous Christian name…

Chibuike Miracle Maduforo is no ordinary graduate with a BA Hons in Enterprise & Entrepreneurship from Coventry University.

Miracle (as he is popularly known) does not allow his visual impairment to interfere with his love of poetry, ambition to play darts, debate issues of the day and above all fulfil his passion and love for God.

He recently appeared in the Coventry Evening Telegraph, which reported on him receiving an award in the House of Commons for never missing a lecture during his degree course.

Miracle – now completing his Masters in Risk Analysis at Kings College London – is also a self-confessed computer geek.

He recently became a Vibe (digital marketing) franchise director, responsible for providing digital media upgrades to urban faith and church communities. He is a Christian in the cutting edge of the digital world.

“I strongly feel that people need to hear His word, and assisting churches in gaining bigger and wider congregations is to me a worthy mission,” Miracle says.

“Although I have a visual impairment, I never let anything get in the way of my dreams and ambitions – including unexpected events.

“I usually say ‘disability is ability, not disabling’.

Why are you called Miracle?

My parents named me Miracle because they wanted a son and it is also name which has motivated me throughout my life.

What are your hobbies and interests?

I love to write and publish poetry – especially in competitions. I also enjoy participating in extra/supporting actor roles in film projects, attending modelling shoots and business networking activities. I play sports such as athletics (long jump and shot put). I am keen on giving darts a go and am actively interested in current affairs debates, politics and the financial markets.

I also take a lot of interest in organisations and charities that focus on disability issues, and am especially interested in participating in educational debates in relation to issues such as Special Educational Needs (SEN) within mainstream schools. I love listening to BBC Radio 4 as well as the BBC World Service. Disability access consultancy is also another interest. 

As a child what did you want to be when you grew up?

Well, I started off wanting to be an instrumentalist. In my early teens, I dreamed of becoming a rapper. By the time I was 14, my abiding passion was to become a politician and one day become president of Nigeria. Today such a long-term dream remains with me, which is why I often get called Mr President by those who know me. It is my desire to do a lot of good in the lives of many and build my reputation as a person before such a time comes.

How did you get involved in media?

I have been interested in the media for a long while now. I suppose film extras and modelling work were my initial beginnings in the industry. I have been attending castings, photo shoots and some film shoots as a freelancer for the best past of seven years now. From there, I started to take interest in the internet and how it can really be used to change perceptions for the greater good of the disabled community.

In 2012 I was one of those who received an award for upcoming entrepreneurs with bright concepts for economic growth (Intuit 100-Up) at the Entrepreneurship Global summit in Liverpool. From then on, I really started to engage with my ideas for the internet. In 2016 I came across Vibe Marketing franchise, and saw it as an opportunity to start sowing the seeds towards my digital dreams. It is a franchise in which I can learn, develop and achieve great things from.

I am very glad to have met business mentors Mandeep Samra and Nicky Thomas, who are now my colleagues at Vibe. It is great to be able to work and feel part of a team and have people to turn to for advice.

What is the power of a good story?

In my opinion, a good story must have its unique touch in the readers’ minds. It can speak volumes for an aim or a vision, and do great work in capturing the attention of audiences in many ways. A story’s power has a reach, sense of effort and purpose that will be felt by the reader.  

Does good news sell?

Yes good news does sell but it depends on the aspects which make it good. A good but arrogantly written story may have issues. Whereas, a story with a bitter beginning but a sweet inspirational ending may be a good story which sells. ‘Diverse textures’ to a story can really make a difference.

My story regarding Vibe Marketing and how this year has worked out for me certainly contains a mixture of textures, from breaking my leg and having a huge procedure done, to nearly losing hope in everything I set out to achieve this year. 

Can entrepreneurship create a better world?

I believe that it certainly can. The world is full of challenges, affected people, bad events and so much more – therefore social entrepreneurship clearly has a role to play in making this world a better place. Many people around the world want that freedom which entrepreneurship can provide them, the freedom to eat well, earn a decent livelihood and so much more. So I believe that for many to have access to the tools of entrepreneurship surely can change the world.

What is your most treasured possession?

My Record Of Achievement book from school.

What/who inspires you in your work?

To achieve meaningful change is a wonderful thing and this is what a figure such as Nelson Mandela achieved in South Africa. He is certainly one of those that inspires me in the goal of bringing about a difference. Steve Jobs is an entrepreneur that inspires me in facing my life goals and my ambition to succeed in entrepreneurship. He was a man of action through his Apple enterprise, and was always keen on implementing new ideas and innovations.

Martin Luther King Jr had a dream for society. What is yours?

My dream is of one where the perceptions of disabled people within global Society can improve for the good, as well as the improvement of opportunities wherever they may be in this world. I also want a more understanding world in which there is more progress and less conflict.

What do you invest in the next generation?

Hope, inspiration, greater acceptance and help to prepare new grounds for a springboard to great aspirations.

How can the media increase wellbeing in society over the next decade?

By encouraging initiatives which foster a more giving world and a less selfish one. Social media can play a very engaging role in this, and so can other tech industries.

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