Skip to content

We're still here for you...

Our team are operating with a reduced workforce whilst observing government guidelines with regards to social distancing and hygiene.
All posters remain available to order along with a limited range of other printed resources.
Orders placed online through our webshop will continue to be fulfilled. If you have any questions or queries please send them to and we will respond as soon as possible. Please note our call centre is not operational at this time.

CPO's resources and publications are designed to help your church share the life-changing message of Jesus powerfully and effectively with your local communities.
Sign up for our mailing list here

Gateshead: Millennium Bridge glows green and yellow for Traidcraft campaign

A NewcastleGateshead landmark has been lit up to highlight a new campaign by fair trade pioneers Traidcraft ...

Fair trade pioneers, Traidcraft, this week lit up NewcastleGateshead quayside landmark, the Millennium Bridge, in striking green and yellow, in a bid to get the UK public behind their fundraising appeal.

Traidcraft lit the local landmark to catch the eye of commuters, marking the launch of its Let It Grow campaign.

The annual appeal, which runs until April, hopes to raise £600,000 to fund projects helping smallholder farmers in some of the world’s poorest countries escape poverty and build better lives.

Funds raised by the Let It Grow appeal will go to support initiatives such as the FIVE (Flourishing in Vulnerable Environments) project that to date has benefitted an estimated 30,000 people.

The project helps Kenyan farmers learn new farming techniques, get organised and work together to counter the effects of climate change, helping to increase incomes, build skills and improve quality of life for all involved.

One smallholder farmer currently working closely with Traidcraft is Mwathi Musyoka – the grandmother to one year-old Purity, whose mother works away in another village.

Before joining Traidcraft’s FIVE project Mwathi struggled to make a living from her land due to the harsh effects of climate change which often meant her family, including Purity, went without food.

Through the Traidcraft initiative Mwathi has learned how to tackle these challenges, improving her knowledge and techniques.

Mwathi said: “With the help of the FIVE project things have changed. I have been able to ‘terrace’ my farm and prevent soil erosion and I can also conserve water enabling my crops to survive during times of drought. I am very proud that other farmers come to see me for advice on how to farm and improve their yields.

“Generating more income has made a huge difference to how I’m able to take care of Purity and the rest of my family as we now have the income to celebrate Christmas and Easter – something that before we were never able to do.”

Roderick Stuart, Head of Communications at Traidcraft (pictured above), said: “We lit up the Gateshead Millennium Bridge to raise awareness of our Let It Grow campaign and hopefully encourage more people to give what they can.

“Stories such as Mwathi’s highlight the reason Traidcraft exists. Mwathi’s granddaughter Purity now has a clearer route out of poverty and a brighter future where Mwathi’s family have the income to give her the upbringing and the education she deserves.

“It can often feel difficult to know how to help, but by donating to our charity or by buying fair trade products from Traidcraft, people in the UK are truly making a difference to the lives of families in developing countries.”

Get more inspiring reading

To find back issues of the INSPIRE mini-mag - seasonal and themed issues - go to