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Changing the world 'one trip at a time'

Pioneering travel themed social media platform talkholiday has announced that it will be supporting leading UK fair trade organisation Traidcraft ...

Pioneering travel themed social media platform talkholiday has announced that it will be supporting Traidcraft, the UK’s leading fair trade organisation dedicated to fighting poverty through trade.

talkholiday members will now plan, prepare and purchase every aspect of their leisure or business trip on the site with the added assurance that talkholiday will donate a percentage of the travel spend to Traidcraft.

Traidcraft will in turn use the funds to work with and empower some of the poorest farmers, workers and artisans across the world to grow their businesses and capacity, find sustainable markets and engage effectively in trade.

talkholiday's CEO, Chris Newlands (pictured right) confirmed that his company will donate at least five per cent of their revenues, equating to gross profit after deductions. Additionally, the Glasgow-based firm has introduced a Smart Partnership programme whereby any existing or future partners will also have the opportunity to change the world one trip at a time by matching talkholiday’s donation to Traidcraft.

Newlands said: “We are proud to support Traidcraft. This collaboration gives our team a defined additional purpose whereby we encourage responsible tourism. I have always instigated a need for both value and values in our company and this helps us cement that.

“If one of our members is jetting off to Kenya on holiday, I want them to know that not only are they boosting the country’s economy through tourism at the highest level, but more tangibly, they are making a real difference to people in developing countries. They are helping suppliers that mainstream businesses would choose not to work with.”

Larry Bush, Traidcraft’s Marketing Director enthused: “We are delighted that talkholiday approached us with this idea. We have a strong sense of partnership with many of our suppliers and choose our relationships carefully.

“Receiving support from like-minded organisations such as talkholiday means we can increase public support for our life-changing work, helping the world’s poorest people build sustainable lives through trade. Together we can make even more of an impact in developing countries such as India and Bangladesh, or in East Africa – places that will be visited by talkholiday customers.

“Last year alone, we helped nearly 700,000 farmers across the developing world improve their skills, allowing them to realise greater income and afford a better future for themselves and their families. In one project in Bangladesh, more than 8,000 farmers all saw their sales rise by more than 20 percent. That makes an incredible difference. For every £1 we invested in that project, the farmers saw more than £5 of benefit."

Newlands concluded: “Our motto is Social. Savvy. Travel. The Savvy highlights that our members are naturally savvy about ethics. We have added Changing The World One Trip At A Time as a slogan, in the belief that our members will be doing just that when they make their bookings on our site.”

Photos: Top: Families use talkholiday for more ethical tourism (Photo: Al Fresco);
Above: talkholiday CEO Chris Newlands

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