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28 Too Many lands awards for international campaign

FGM campaigners 28 Too Many – runners-up in the 2011 Inspire Awards – have picked up a host of international awards for a campaign with top ad agency Ogilvy & Mather ...

CMS connected mission partner 28 Too Many, who campaign against female genital mutilation (FGM) and were runners-up in the 2011 Inspire Awards, have picked up a host of international awards after teaming up with top ad agency Ogilvy & Mather …

Chief Executive Anne-Marie Wilson explains:

"We were delighted to partner with Ogilvy and Mather, a leading advertising agency, to roll out a European poster campaign informing the general population about FGM. The It Happens Here campaign featured posters of six European flags (UK, The Netherlands, Spain, Sweden, Scotland and Italy) across billboards, university campuses, and the media.

"It has had a huge impact, achieving its goal of informing people that FGM doesn’t just happen 'over there' – whether 'there' is Africa, Asia, the Middle East or other diaspora countries, but something that affects 180,000 women and girls at risk in Europe every year.

"We were both surprised and delighted that as well as its initial impact, the campaign has also gone on to win a number of prestigious awards, including two GoldLion awards at the Cannes Lions International Festival of Creativity, top WPPED Cream Award from WPP, and numerous gold and silver awards including a Grand Clio for print and Advertiser of the Year for 28 Too Many at the recent Clio Awards in New York (see photo above). This has previously been won by leading international companies Nike and Google.

"Our trustee director Hoda Ali attended the award ceremony in New York and I accepted the award in London. This is a huge achievement for 28 Too Many and helps us reach many, many more people with our important messages. We want to thank everyone who has helped us with this important and life changing work."

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