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Real Easter Egg: 1m sold and £100k to Traidcraft

Five years after launch, the Real Easter Egg is going from strength to strength, with more than one million sold ...

Five years after launch, the Real Easter Egg is going from strength to strength, with more than one million sold ...

Introduced in 2010, The Real Easter Egg was initially turned down by supermarkets as they were unsure that a ‘faith egg’ would sell. How wrong they were. Last year, in a national poll, the Real Easter Egg was voted the UK’s favourite Fairtrade egg and more than a million Real Easter Eggs have been sold!
The Real Easter Egg is still the only Fairtrade egg with a copy of the Easter story in each box. There is also a charitable donation for every 150g egg sold, and more than £140,000 has been donated from sales. It also supports farmers and producers in the developing world by using Fairtrade chocolate.
David Marshall, who heads up the Meaningful Chocolate Company, said “The Real Easter Egg campaign aims to establish giving a Real Easter Egg as a tradition. We can be found in Tesco, Waitrose and Morrison’s. However, we make very little from supermarket sales so we do rely on direct sales from churches and schools.

"Last year we sent more than 400,000 eggs through the post. This is a very positive example of putting our faith into practice, so I hope churches will support this year’s Real Easter Egg campaign by visiting and ordering."
Each year the content of the Real Easter Egg changes. This year blue egg has a unique 3ft storybook/banner, the Premium Peace Edition contains an olive wood key ring made in Bethlehem and there is a dairy free dark chocolate egg.
PHOTOS: Top: The 2015 range, including the Premium Peace Edition and a dairy-free dark chocolate egg.

Above: A £10,000 donation cheque to Traidcraft Exchange in front of some of the 400,000 eggs that will be sent through the post. David Marshall CEO of The Meaningful Chocolate Company is pictured with Jenny Borden, Non-Executive Director, Traidcraft

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We are continuing to produce seasonal 'mini magazines' and make them available for you to use offering encouraging, engaging content – still stories, still jargon-free, still designed to be given away, still free. Our latest, an 8-page issue for Christmas 2019, will be available very soon – order HERE from CPO.