Public votes charity Easter Egg third in UK fairtrade national poll
The Real Easter Easter Egg has come third in a national poll to find the UK's favourite Fairtrade product ...
The Real Easter Easter Egg has come third in a national poll to find the UK's favourite Fairtrade product.
Launched in 2010 with the support of hundreds of churches and schools, the Real Easter Egg beat leading brands such as Maltesers, Cadbury Dairy Milk and Nestle Kit Kat to win the coveted title of third most popular UK Fairtrade product. It shared the podium with Divine Sea Salt and Caramel Chocolate bar (1st place) and Zatoun Olive Oil (2nd place).
The Meaningful Chocolate Company (MCC) was launched in 2010 and produced the first Real Easter Egg that year.
MCC founder David Marshall (pictured with egg) said: "We would like to thank the Fairtrade Foundation for running the poll and the British public who nominated and voted for our egg. Out of the 80 million Easter eggs sold in this part of the world, ours is the only Fairtrade charity egg explaining the story of Easter. From the moment we launched, churches across the UK welcomed the product and have played a significant part in helping us win this award."
MCC will sell their millionth egg in 2015. By the end of the year the company expects to have given away more than £160,000 to charitable causes.
"Our customers include ethical retailer Traidcraft and hundreds of independent retailers," said Marshall. "We sell direct to thousands of customers and our eggs are also stocked at Tesco, Morrisons and Waitrose. While we are delighted to have won third place, the biggest winners are those whose lives have been transformed through the work of the global Fairtrade movement and Fairtrade Premium – reversing the legacy of the slave trade."
Dr John Sentamu, the Archbishop of York who helped launch The Real Easter Egg in 2010, said: "I am delighted that the significance of The Real Easter Egg has been recognised in this way. Easter celebrates the resurrection of Jesus Christ from the dead, and the good news of forgiveness and new life in Him. The Real Easter Egg tells this story – as well as the good news story of fairly-traded chocolate. The award is well deserved."
Mags Vaughan, CEO of Traidcraft, said: "The award is great news. We have supported The Real Easter Egg from the start, helping to raise its profile and encouraging people to buy a Fairtrade alternative. Traidcraft Exchange, our charitable body, has also benefitted from donations."
Also welcoming the award was Chief Adam Tampuri representing one of the cooperatives which supplies the chocolate used by the Meaningful Chocolate Company. "Thanks for all your support," said Tampuri. "The money paid to us through the Fairtrade Premium has meant such a difference to our community.”
Photo: Keith Blundy / AegiesPR