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Celebrity characters join the march for a fairer deal for small farmers

Three-inch paper versions of the Archbishop of York, Jonathan Ross, Harry Hill and others are marching on Parliament during Fairtrade Fortnight to call for the end of trade injustice around the world ...

The Archbishop of York, Dr John Sentamu, Jonathan Ross, Tulisa and Harry Hill are among a raft of famous faces supporting a Fairtrade Fortnight campaign calling for action to end trade injustice around the world.

The campaign will see three-inch paper versions of the stars join a march on Parliament during Fairtrade Fortnight (25 Feb-10 March 2013). (The Archbishop's character is pictured right.)

In Fairtrade Fortnight, the campaign will culminate in thousands of paper people coming together for a march to highlight support for a fairer deal for small farmers.

Estimates show these small farmers grow around 70% of the world’s food, yet only receive an average of 3% of the retail price once their produce hits the supermarket shelves. The Fairtrade system helps provide these farmers with a fairer price for their produce, and a chance for a better livelihood for themselves and their families.

Cheryl McGechie, Director of Public Engagement, Fairtrade Foundation, said: “This Fortnight we wanted to do something a bit different. Our march on Parliament is an engaging way for everyone to go further to help smallholder farmers combat unfair trade practices.”

Dr John Sentamu said: “I'm proud to be supporting this year's Fairtrade Fortnight to plead with the government to do more for small hold farmers wherever they live in the world. I'm delighted to be sending my paper avatar to join thousands of others for Fairtrade's march on Parliament during Fairtrade Fortnight”.

Everyone who supports the petition at will be able to create a personalised paper person, courtesy of technology start-up Foldable.Me.

Other well-known names to join the march and support Fairtrade’s call for action include Tinchy Strider, Amanda Holden, Louis Smith, Richard Hammond, Levi Roots, Dermot O’Leary, Andi Peters and Jessica Hynes.

How to join the march:

·         Sign the online petition by visiting

·         Create your very own paper person or send one of the campaign's pre-designed versions

·         Your paper person will join the march to parliament on 4 March to demand that government leaders go further for small farmers


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