It’s now down to Us – the new name for USPG
The Society has adopted a new name to better reflect its work and to connect with people ...
USPG — United Society for the Propagation of the Gospel — is derived from a name that was coined in 1701. But it has become clear to the charity that this historic name is no longer connecting with people.
The organisation’s Chief Executive Janette O’Neill said: “We realised our name had become a barrier. People thought we were old- fashioned and preachy. In fact, we have always been a radical organisation — breaking down barriers and taking bold steps together with our church partners.
“Our work today is as dynamic and life-changing as ever. We are living the gospel through our actions.”
From 20 November USPG will be known as ‘Us’, with the accompanying words/strapline ‘Every person, every community, a full life’.
Chair of the charity’s trustees the Revd Canon Chris Chivers has led the trustees through a prayerful process of decision-making, leading to the change of name.
He said: ‘The name Us is a reminder that God’s welcome is for all of us. Jesus’ promise of a full life is for every person, in every community. Our work is helping to make this happen around the world.
“Together with our Anglican church partners, we help people and communities to find solutions to the challenges they face. Us always works in partnership with local churches that are embedded in the communities they serve.
“As a result, the work can reach deep into communities and touch the lives of many people. An outside organisation simply could not reach people in the way that the local church does.”
Archbishop Rowan Williams – the President of Us – says the name change reflects the understanding of human dignity in the gospel that has always been at the heart of the charity’s mission.
He said of Us: ‘In its new form, under the very telling name of “Us”, it will be looking for new ways of taking forward the same vision – the vision of a Christian hope that reaches every area of human life, that values the active co-operation of every human being in promoting their dignity before God; the vision of a self-aware, hopeful, excited humanity, set on fire by the gospel; the vision of a new world, a new human society.”
To celebrate the adoption of the new name, Us will be holding a re-dedication service and celebration on Tuesday 20 November 2012 in London.