Christmas trees need a 'spiritual makeover' says new radio advert
Listeners to local commercial radio stations will this week hear a new series of adverts encouraging them to give their Christmas trees a 'spiritual makeover' ...
"Who'd be a Christmas tree?" runs the advert. "Chopped down, stuck in a bucket and covered in shiny things. I'm not sure my life has meaning any more …"
The answer is a box of Meaningful Christmas Tree Decorations, each containing a copy of the Christmas story, five gold fair trade Christmas discs with stickers of Mary, Joseph, baby Jesus, the wise men, shepherds and angels.
The adverts are being run by the Meaningful Chocolate Company to promote their Christmas Tree Decorations.
"We want to bring a blessing among the baubles, a text among the tinsel," said Meaningful Chocolate Company’s David Marshall. "It's hard to believe that most of the UK's 20 million Christmas trees have nothing religious hanging on them. Our tree decorations are the UK's first-ever set of Fairtrade charity tree decorations to include the Christmas story and carry images of the Nativity characters on them.
"They provide an opportunity for parents, grandparents and Godparents to buy an interactive gift that makes the family Christmas tree a focus for the original story."
The Meaningful Christmas Tree Decorations cost £4.20 or £4 if more than 20 boxes are ordered at a time. They are not in the shops but are available online via www.MeaningfulChristmas.co.uk or exclusively from Traidcraft. Stocks are limited so customers are advised to order now.
Get more inspiring reading
Our print magazine for INSPIRE is currently on hold while we explore new funding options for a relaunch later this year. If you'd like to be kept up to date with developments, ready to order the new title once it's available, email firstname.lastname@example.org