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Couples urged to choose fairtrade gold

Fairtrade campaigners are calling on churches and faith groups to support a new 'I Do' initiative to push for fair conditions and pay for gold miners in poor communities worldwide ...

Fairtrade campaigners are calling on churches and faith groups to support a new initiative to push for fair conditions and pay for gold miners in poor communities worldwide ...

A human ring of gold formed on the steps of St Paul’s Cathedral launched the Fairtrade Foundation’s bridal campaign ‘I DO’, to raise awareness of the harsh conditions gold miners face and the positive impact consumers can have by choosing Fairtrade gold wedding rings

The Fairtrade Foundation is calling on all religious institutions, churches and faith groups to support its newest campaign, which will run for one year with the aim of encouraging UK couples to buy Fairtrade gold wedding rings when they get married.

In doing so, they will be supporting small-scale miners and helping to improve the conditions in which they mine the gold we use for our wedding rings.

An estimated $1 million (£650,000) in Fairtrade Premium could be generated through 50,000 couples choosing 100,000 Fairtrade gold wedding rings to invest in improving education, healthcare and livelihoods for some of the poorest mining communities across the world.

Churches and faith groups have always played a vital part in the Fairtrade movement and can contribute directly to the campaign by encouraging couples getting married to buy Fairtrade engagement and wedding rings as well as promoting Fairtrade gold directly to their congregations. They will be able to obtain leaflets and posters which they can display publicising the #IDO campaign.

There is a dedicated website www.fairtrade.org.uk/IDO where couples can go to find a list of jewellery designers stocking Fairtrade gold. They can also share their wedding stories for a chance to win a pair of Fairtrade gold wedding bands.

Amy Ross, Project Manager for Fairtrade gold said: “The Church’s role is as significant today as it ever was as we continue to fight to bring the benefits to those who need it the most. In the early days of Fairtrade, Christian organisations, in partnership with development agencies, helped Fairtrade’s journey from marginal to mainstream. It is now time to do the same for Fairtrade Gold.”

PHOTO: David Parry/PA Wire

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