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Keep sending cards this Christmas – it's the personal touch that counts

The new Bishop of Liverpool, the Rt Rev Paul Bayes is calling on people to show they care this festive season and send a personal Christmas card rather than an electronic greeting ...

The new Bishop of Liverpool, the Rt Rev Paul Bayes is calling on people to show they care this festive season and send a personal Christmas card rather than an electronic greeting.
 
He says: “I love social media and I use it a lot. But on its own it can be impersonal and, frankly, sometimes a bit cold. It’s important to remember human connection, because being there
for one another is a basic human need.”
 
“At Christmas I believe something has been lost by the trend away from sending cards. E-cards or a group email are OK, but they’re no substitute for a hand-signed card through the
letterbox. Sometimes traditional is good and it will be particularly important for me this year as I move to a new city, writing cards for those I’m leaving behind but then also delivering cards to
new friends, neighbours and colleagues in Liverpool.
 
“It’s about one-to-one connection – and pastorally, the gold standard for connection is hand-delivering a card. Of course you can’t do that for everyone, but whenever you do it’s such a gift to the giver as well as the receiver.”
 
His call comes as Traidcraft, the UK’s leading fair trade organisation and development charity, launches Charity Christmas Card Week (16-23 November). During the week, Traidcraft is calling on people to buy charity Christmas cards and send them to people in their communities – offering a double benefit this festive season.
 
Around 80 per cent of people would rather receive a traditional card than a festive message via social media, according to research by Royal Mail.
 
Larry Bush, Marketing Director at Traidcraft, says: “During Charity Christmas Card Week we’re encouraging people to buy an extra charity Christmas card or two and use them to reach out in their community. So, why not write cards and deliver some of them yourself? Because it's not just the card, but the one-to-one connection – there's nothing better than hand-delivering a card. And when you buy a charity Christmas card, you can trust Traidcraft and our partner charities to turn your good wishes in this country into good work in another.”

Check out CPO's range of charity Christmas cards (sample above)

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