Ex-Great British Bake-Off star Martha Collison is leading the nation towards more imaginative baking whilst fundraising for people living in extreme hunger worldwide.
Martha, who is an ambassador for international development charity Tearfund, will be joining thousands of bakers across the country in supporting families like struggling mum of six Jumana. Like other mothers in the drought-ridden country of Chad in Africa, Jumana is so desperate to feed her children that she has had to plunder ants’ nests for seeds.
Tearfund's Big Bake (8-16 October) will see bakers across Britain making and selling cakes from their churches, schools, workplaces and homes to raise funds that save lives.
The British love affair with cakes continues to rise – four in five of Brits eat cake (80%) – cake sales grew in 2015 and the cake market is expected to reach a staggering £1.22 billion. Extreme flavours are considered to be the way forward for future cake making. (Mintel Market Intelligence)
Inspired by Martha's fresh approach to cake innovation, baking has increased in popularity amongst young people. Under 35s and families are now the core bakers and consumers of most cakes. (Mintel Market Intelligence)
Martha's interest in food science has led to comparisons to a young Heston Blumenthal and explains the elaborate twists in her recipe combinations – aligning with the nationwide trend towards extreme flavours in cake baking and forming the basis for her bestselling first cookbook, Twist.
Her Lime-iced Courgette Cake has been honed to perfection and her dainty macaroons have been elevated into mojito-filled bliss – thanks to mint, lime curd and a dash of white rum. Her Pink Grapefruit Drizzle Cake has replaced the usual lemon and is one of her most popular recipes.
In Chad, for Jumana’s six-year-old daughter, Yasmin, and other children like her, extreme hunger is a heavy burden to bear. Funds raised through Tearfund’s Big Bake could provide nutritious meals, training and tools to transform communities like Yasmin’s. Tearfund’s end goal is to unlock the poverty-fighting potential within these communities, but beating extreme hunger is the first priority.
Martha says: "There are many people like Yasmin in Chad and beyond, living in extreme hunger, so I’m asking you to get baking, hold a cake sale and use cake to change lives! Because money raised through your Tearfund Big Bake sale will help people in communities like Yasmin’s to unlock their own ability to fight poverty."
It’s not too late to join the Big Bake – sign up at tearfund.org/bigbake16 and use your favourite recipes to transform lives!
Big Bake week: Tearfund is encouraging bakers to hold their Big Bake sales over the week of 8-16 October, but they can pick any date that suits them to bake and sell their cakes
PHOTO: Iliya Santoso (3), concentrates hard as he carefully helps Martha Collison with ingredients for her chocolate cup cakes. Photo credit: Louise Thomas/Tearfund
To read or search stories in our other categories please choose from the following:-
Reaching the world on your doorstep
A day of teaching, training and resources is planned for London in November to help churches engage with different faiths and cultures ...
Advent calendar keeps Christ at centre of Christmas
The 2016 Real Advent Calendar 2016 campaign launches this week and has received the backing of Alan Titchmarsh ...
London outreach: 'when people are uncertain, they are most open to the Gospel'
Leading The Way founder and President Dr Michael Youssef is to preach at the London Palladium on 24 October …
Prayer powerhouse gathers speed across North of England
Together Lancashire is inviting faith groups in Lancashire and across the North of England to take part in prayer events and activities with a focus on tackling poverty and deprivation during October ...
The Wall: global design competition launched for prayer landmark
A monument to answered prayer comes a step closer to reality today (8 September 2016) with the launch of a global design competition ...
Speak Up for the gospel, Christians urged
The law gives Christians more freedom to share their faith than they might think, according to a new resource ...
Boost for environment as thousands of churches go greener
More than 3,500 UK churches have either switched their electricity from fossil fuels to renewables or registered to do so, charities have announced ...
Sir Alex backs Boys' Brigade recruitment call
Legendary ex-Man Utd manager Sir Alex Ferguson has boosted Boys' Brigade's new recruitment drive by speaking of the impact involvement had on him as he grew up ...
Mixed media art installation for your church?
Have you ever wondered how you can bring the beauty of the Bible to life in your local area? Creation: A Celebration could be the answer ...
Supernatural 'experienced personally' by majority of UK believers
More than half of all practising Christians in the UK claim to have experienced the supernatural in the past year, says a new survey ...
Christian Publishing & Outreach, registered in England & Wales (Charity no 221462).
Company limited by guarantee No 588731. VAT no 860 219 341.
Registered office: CPO, Garcia Estate, Canterbury Road, Worthing BN13 1BW, UK